MyHeritage has identified unique founder populations, people who have lived in the same place for many generations. We sent DNA kits to these people from all over the globe from Uzbekistan to Fiji and from Greenland to South Africa, who were selected on the basis of their backgrounds as genetically representative of their geographic region. This project — the largest of its kind ever conducted — enables MyHeritage to feature many more ethnicities than any other major DNA testing service.